Most apps don’t just entertain — they collect data
From games to learning apps, children today spend a significant amount of time on digital platforms. These tools feel harmless — colourful, fun, and engaging.
But behind the scenes, many apps and games are collecting more information than most parents realise.
👉 The question isn’t if data is collected —
it’s what kind of data, and how it’s used.
Quick answer: What data do apps collect from children?
Most apps and games can collect a combination of:
- personal information (name, age, email)
- device data (IP address, device type, location)
- usage behaviour (what your child clicks, watches, or plays)
- interactions (messages, searches, or voice input)
In many cases, this data is used to:
- personalise content
- improve the app
- or support advertising systems
The main types of data being collected
1. Personal information
Some apps ask directly for details like:
- name
- age or date of birth
- email address
Even when optional, children may provide this without understanding the risk.
2. Device and location data
Apps can automatically collect:
- IP address
- device type and operating system
- approximate location
👉 This helps apps identify users — even without a name.
3. Behavioural data
This is one of the most valuable data types.
Apps track:
- what your child watches
- how long they play
- what they click on
- what they search for
This builds a behavioural profile over time.
4. Messages and user input
Some apps and games allow:
- chat features
- voice input
- search queries
This means anything typed or spoken could be:
- processed
- stored
- or analysed
5. Third-party data sharing
Many apps don’t work alone.
They may share data with:
- advertisers
- analytics providers
- external services
👉 This is often invisible to users.
Why this matters for children
Children are not just using apps —
they are building a digital footprint from an early age.
The risks include:
- long-term data tracking
- targeted content or advertising
- exposure of personal information
- lack of control over where data ends up
👉 Most importantly:
Children often don’t understand any of this is happening.
How parents can reduce the risks
You don’t need to remove every app. Focus on control and awareness:
- Check permissions before installing
Look for access to camera, microphone, and location - Avoid unnecessary sign-ups
Many apps work without creating accounts - Review privacy settings
Disable tracking or data sharing where possible - Choose apps carefully
Prefer tools designed with children’s privacy in mind - Talk to your child
Help them understand that apps can collect information
Start with this simple approach
- Review the apps your child currently uses
- Remove anything unnecessary
- Adjust permissions and privacy settings
- Keep checking regularly
How this connects to a bigger issue
Apps and games are just one part of a larger picture.
Children today are:
- Interacting with AI tools
- Sharing data across platforms
- Building digital identities without real awareness
👉 If you haven’t already, read: Is ChatGPT Safe for Kids? Privacy Risks Parents Should Know
At PROX, we focus on making online privacy clear, practical, and usable in real life — not overwhelming.
AI tools are evolving fast.
But the fundamentals remain the same:
But the fundamentals remain the same:
👉 Understand what’s being shared.
Limit what isn’t necessary.
Stay in control.
Limit what isn’t necessary.
Stay in control.
